Design Thinking: a key to success

19 February 2018
Judith Stiekema

The second meetup within the local student competition took place this February 15. After a first meet-up that was concentrated on the pitch of the project, this second meetup was dedicated to design thinking.The student challenge is being organised to help project owners to succeed in their project and inspire them in their innovation adventure.

Including the end-user in every important step of a project will increase considerably the success of a project. Only through contact, observation and empathy with the end-user you can hope to design solutions that fit into their environment. Design Thinking is as much a mindset as a process: the end-user is key!

Below an impression of the evening.

During the second evaluation stage beginning of March the projects pitch about their progression and prize money to be invested in the projects will be distributed.